The #1 mistake small businesses make when marketing is
“picking complex strategies that only succeed over the long run”
Sharp Saw Marketing believes that a big, expensive, and fancy marketing campaign is the exact opposite of what a business owner needs. Instead, start small, make traction, start winning a handful of new customers each month. That's the goal.
Can you easily define your ideal customer?
If you sell to other businesses, then our methodology and direct outbound sales are a cost efficient way to find new customers.
Do you have a large target market?
You have a large number of potential customers who you can sell to. You are not limited to niche regions or industries.
Are your clients' lifetime value greater than $5,000
Your average customer generates at least $5,000 in revenue. This gives you large enough profit margins when marketing for the first time.
"Marketing has been a real thorn in my side. I just needed something simple and profitable to get me started."
-Will Freeland, Business Process Consultant
Like many of my peers, I built my consultancy fully on word of mouth and referrals. As a small firm, marketing always seemed inaccessible to me. For some reason, I always thought it was a "go big or go home" approach. Little did I know that a couple of small marketing initiatives over a relatively short time frame could fundamentally change my business. Clients are finding my expertise from a variety of channels, bringing much needed consistency to my bottom line. I'm not drowning in leads, but I'm still winning new business at a steady pace.
Michael Williams, Management Consultant
The last 10 years have been tough for my business. Executive Coaching has become a commodity in competitive landscape. Standing out is next to impossible. Marketing myself was something I never wanted to do, but it became a "must". Sharp saw introduced me to an expert in my field who put together a modest plan to attract the right client to my practice. The process wasn't painful and the results have been quite remarkable, a pleasant surprise!
Sam Winters, Executive Coach and Mentor
I've done marketing before, but it took many many wasted dollars before I could see some results. Today, I know what strategies work for my consultancy and I'm not looking for massive results. Sharp Saw spoke my language and gave me access to a marketer who knew exactly how to tap my audience in a small, affordable, and powerful way. They also never tried to sell me on scaling up to the moon, finally!
Alex Parker, Small Business Consultant
We are a network of veteran marketers who are frustrated by the marketing options available to small business. Why are the strategies so big, complicated, and slow moving?
Small business owners need marketing strategies that don't drain their time or their wallet. They also need modest growth, not grandiose promises. That's what we bring to the table.
Want a realistic marketing plan that will bring profits without taking over your calendar?
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